Listing Details

BDG gives bottlers new abilities to see and touch their business, as products move across the supply chain, and information flows back.


For over 75 years, bottler deliveries have been the daily feature of American life that you never thought about.

Year after year, the bottling business has been highly profitable. Every day and in every part of the United States, bottlers deliver beverages to grocery stores, restaurants and convenience stores. In 2000, half of all Americans drank at least one soda a day, mostly from a small handful of core branded beverage companies. That’s a lot of soft drinks.

Over the last 20 years, however, Americans have changed. Average consumption of soft drinks has fallen from 50 gallons of soda per capita in 1998 to less than 38 in 2018. In response, bottlers have added new beverages in an effort to shore up sales. And as the variety of flavors, packages and brand variants grows, the number of SKUs in bottler warehouses has exploded and once reliable sales shelves have become crowded and competitive.

As bottlers face these new realities, they see that their distribution systems were made for simpler times. Manual inputs, siloed ordering software and complicated, opaque inventory management systems are not nimble. They are not user friendly or transparent. They are not flexible in a rapidly changing retail landscape.


Built by a third generation bottler, BDG understands that trucks pulling up to daily delivery stops only half-full is a problem, but it’s also an opportunity. An opportunity that allows bottlers to take advantage of their dedicated sales teams and 90% market penetration to expand their distribution and to manage that distribution more intelligently.

And it’s an opportunity for you to take an interest in the delivery of goods to every city and neighborhood, everyday, across America.


Specialties: supply chain analytics, food and beverage, and human centered design

Contact Information

95 S. Jackson St. #100 Seattle, WA 98102, USA
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Author Info

Vic Uzumeri, PhD

Member since 2 years ago
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